Management will be lead by Doventi Capital
Norton has had extensive experience at the senior management level of capital investments and has been involved in several large acquisitions, consolidations, and start-ups in the North American legal cannabis sector, both private and public. As an investor and advisor to numerous companies in Canada’s cannabis sector, he has been responsible for internally deploying over $100 million into the legal cannabis sector and has been involved in numerous public M&A cannabis transactions. Norton was previously an advisor to, and early-stage investor in, Invictus MD (TSX.V:IMH) and also an Operations Consultant for Cronos Group (TSE:CRON).
As an experienced corporate leader, he has facilitated in regulatory matters, corporate matters, raising capital privately and publicly, as well as strategic corporate development within the public markets.
Michael formerly served as a Director of Invictus. He is also an advisor to Doventi Capital. Michael holds degrees in Kinesiology and Geology from Simon Fraser University. As a venture capitalist, he has been involved since 2009 in the start-up and senior management of numerous public companies as well as performing the role of Consultant and Advisor. In his recent role as Director and Senior Executive of Invictus, Michael helped oversee the acquisition, management and growth of a diverse portfolio of cannabis-centric businesses owned by Invictus. These businesses include manufacturing hydroponic equipment, laboratory testing and services, cultivation, media, marketing and biopharmaceutical applications. Michael has been directly involved in raising more than $65 million of capital in the cannabis sector.
David formerly served as the President & CEO of Sun-Rype Products. During his tenure at Sun-Rype, David achieved record net sales and EBITDA while taking Sun-Rype from a $13 million EBITDA loss to a $15 million EBITDA profit in his first year. Previous to Sun-Rype, David served as the Senior VP of Marketing at Saputo Canada, where he oversaw the consumer marketing strategy for the largest division of the company.
David has successfully lobbied federal and provincial governments on regulatory and policy issues including working with BC Liquor Policy Review and the Liquor Control and Licensing Branch (LCLB) to modernize liquor regulations in BC. With some provinces already electing to control distribution and sales in the future adult-use market through their provincial liquor control board, David’s extensive background will be a tremendous asset in navigating through the complex and diverse federal and provincial regulations. His lengthy tenure with publicly traded companies on the TSX will be immensely beneficial in guiding GTEC’s future growth. David holds a Bachelor of Commerce (Marketing, Honours) and Master of Business Administration (Finance) from the University of British Columbia.
Jeremy currently serves as the President & CEO of Seatrend Strategy Group. He has significant experience serving as a Director of Demetra Minerals, Budly Software, and Pacific Community Resources Society, and previously serving as a Director with PreveCeutical Medical, and the Canadian Freestyle Ski Association. Additionally, Jeremy currently serves as the CFO for several public and private companies including: Centurion Minerals, Demetra Minerals, and Portofino Resources, and was previously the CFO for PreveCeutical Medical.
Jeremy is a Chartered Professional Accountant (Certified Management Accountant). He has extensive negotiation training, including the University of British Columbia’s Sauder School programs: “Advanced Negotiation Skills” and “Strategies, Skills and Tactics of Negotiation”. He also holds a Bachelor of Arts, with honours in Environmental Economics from Brock University.
David is the former Senior Grower at In The Zone (currently known as Original BC), a Licensed Producer under the ACMPR. David was responsible for: overseeing the junior growing team; developing a cultivation regiment that would ensure satisfaction to Health Canada’s QA/QC standards; overseeing harvests; and all over general cultivation duties. David was integral to establishing the first three harvests for In The Zone, which played a pivotal role in them acquiring their Sales License from Health Canada. David also serves on the advisory board of Doventi Capital.
GreenTec is pleased welcome Stefan Sarachie as Director of Quality Assurance. Stefan is a quality management specialist with 17 years of experience in the food & beverage industry. His areas of expertise include the development and implementation of food safety, quality assurance, quality control and quality system programs. Stefan has extensive knowledge of Health Canada, CFIA (Canadian Food Inspection Agency), FDA (Food and Drug Administration), USDA (United States Department of Agriculture), FSMA (Food Safety Modernization Act) and EU regulations.
Prior to joining GreenTec, Stefan worked at Sun-Rype Products, where he developed, implemented and maintained food safety and quality programs as required by government regulations, customer requirements and SQF (Safe Quality Foods) Certification for GFSI (Global Food Safety Initiative).
At Diageo, Lawrence was the Global Brand Director for Johnnie Walker’s Blue Label and Super Premium Portfolio. He was accountable for building a premium brand strategy, revenue performance and growth of Johnnie Walker’s Luxury Portfolio globally. During his 10-year tenure at Diageo, he spearheaded multiple pioneering marketing and product innovations including Johnnie Walker’s Luxury Retail Experiences, Digital Product Personalisation and the Casks of Distinction Single Malts Program.
Lawrence brings a vast amount of advisory experience working with clients from all sectors including banking, automotive, technology and luxury sectors, where he built a broad range of deep marketing skills across multi categories and business functions. The future adult-use market can pivot into many different directions including opportunities and partnerships in the pharmaceutical, alcohol, and tobacco space. Lawrence’s wide range of sector experience, especially in a highly regulated and competitive market, will be vital in shaping GTEC’s branding strategy.